Privacy Policy

02/26/2021

This Privacy Policy (“Policy”) applies to the information that Blossom Innovations, LLC (herein, “Blossom,” “Company,” “we,” “us,” or “our”) collects and uses about you when you access the Blossom site (the “Site”).

When you visit the Site, you are visiting the Blossom corporate website. Blossom and its affiliates and subsidiaries may operate other websites, mobile applications, and other services associated with Blossom’s various businesses, brands, and products (collectively the “Services”). Each of those properties and services may have its own privacy notice, which may differ from this Policy due to the nature of those properties and services. Unless otherwise provided in this Policy, this Policy does not apply to the websites, mobile applications, and other services operated by Blossom affiliates and subsidiaries.

Additionally, when you provide information to us on a third-party site or platform (for example, via our applications), the information you provide may be separately collected by the third-party site or platform. The information we collect is covered by this privacy policy, and the information the third-party site or platform collects is subject to the third-party site or platform’s privacy practices. Privacy choices you have made on the third-party site or platform will not apply to our use of the information we have collected directly through our applications. Please also keep in mind that our sites and applications may contain links to other sites not owned or controlled by us and we are not responsible for the privacy practices of those sites. We encourage you to be aware when you leave our sites or applications and to read the privacy policies of other sites that may collect your personal information.

This Policy describes the types of information we obtain about visitors, how we use the information, and with whom we share it. We also describe the measures we take to protect the security of the information and how you can contact us about our privacy practices. The Site is for a general audience, are not targeted to anyone under 18, including children, and we do not knowingly collect personal information from anyone under 18 years of age, including children under 13 years of age.

WHAT INFORMATION DO WE COLLECT?

We collect information in multiple ways, including when you provide information directly to us and when we passively collect information from or about you, such as from your browser or device. We may combine all of the information we collect from or about you from these various sources.

Information You Provide Directly to Us. We will collect any information that you provide to us, including still or video images provided through the Site, applications, or any other means. For example, if you contact us, we will collect certain information, including without limitation personal information that identifies you (whether directly or indirectly), such as your name, email address, company name, phone number, location, and the contents of any message you send; if you are a Blossom investor, we will collect information you may submit for stockholder benefits.

Information We Collect Through Automated Means. We also collect information through automated and technical means as you browse our sites, use our apps, or otherwise use the Services. We may collect information whether or not you are logged in or registered, and may associate this tracking data with your registration account (if you have one), in which case we will treat it as personal information. Service providers that collect tracking data on our behalf may provide an opportunity for you to choose not to be tracked online.

In additional to the above, we also collect:

HOW DO WE USE THE INFORMATION COLLECTED?

We may use the information we collect from and about you for the following purposes:

Please note that we may combine information that we collect from or about you (including automatically collected information) with information we obtain about you from our affiliates, subsidiaries, and/or unaffiliated third parties, and use such combined information in accordance with this Policy.

We may aggregate and/or de-identify information collected through the Site. We may use Aggregate/De-Identified Information for any purpose, including without limitation for research and analytics, and may also share such data with any third parties, including partners, affiliates, subsidiaries, services providers, and others.

HOW AND WHEN DO WE SHARE INFORMATION WITH THIRD PARTIES?

We may disclose and/or share your information under the following circumstances:

We do not sell your identifying information such as your name, email address, phone number, or postal address. Some of our brands share identifiers such as cookies and the advertising identifier associated with your mobile or internet-connected device with our advertising partners, and those partners use and share those identifiers to show advertisements that are targeted to your interests. Where a brand or site does this, it will give you the opportunity to opt out by clicking the “Do Not Sell My Info” link on the home page of the relevant website, mobile and online application, or other service. Please note that when you use these tools on our websites, you will need to renew your choices if you clear your cookies or use a new browser or device.

WEBSITE ANALYTICS AND DO-NOT-TRACK

ONLINE ADVERTISING

DATA SECURITY

We take reasonable administrative, technical, and physical security measures to protect against the loss, misuse, and/or alteration of your information. These safeguards vary based on the sensitivity of the information that we collect and store. However, we cannot and do not guarantee that these measures will prevent every unauthorized attempt to access, use, or disclose your information since despite our efforts, no Internet and/or other electronic transmissions can be completely secure.

DATA TRANSFERS

The Site is operated in the United States. If you are located in the European Union or elsewhere outside of the United States, please be aware that any information you provide to us will be transferred to the United States. By using the Site, participating in any of our Services and/or providing us with your information, you consent to this transfer.

DATA RETENTION

We will hold your information for as long as necessary to fulfill the purposes set forth in this Privacy Policy or as long as we are legally required or permitted to do so. Information may persist in copies made for backup and business continuity purposes for additional time.

YOUR RIGHTS AND CHOICES

Subject to applicable law, you may have certain rights with respect to your personal information, including the rights to access, review, update, delete, and correct inaccuracies in your personal information:

California Shine the Light Disclosure. The California “Shine the Light” law gives residents of California the right under certain circumstances to request information from us regarding the manner in which we share certain categories of personal information (as defined in the Shine the Light law) with third parties for their direct marketing purposes. We do not share your personal information with third parties for their own direct marketing purposes.

California Consumer Privacy Act. If you are a California resident please review these additional privacy disclosures, which provide a summary of how we collect, use, and disclose personal information from you and also explains additional your rights under California law.

We collect the categories of personal information as described in the “What Information Do We Collect?” section. We collect this information from you, your devices, or as otherwise described in this policy. We use these categories as described in “How Do We Use the Information Collected?” section and disclose these categories of personal information for business purposes as described in the “How and When Do We Share Information With Third Parties” section.

Your Rights

Under the California Consumer Privacy Protection Act (CCPA), California residents have the right to request access to or deletion of their personal information; to request additional details about our information practices; to opt out of the “sale” of their personal information; and to not be discriminated against for exercising these rights.

Access

You may request access to the specific pieces of personal information we have about you from the Site. You may also request additional details about our information practices, including the categories of personal information we collect, the sources of information, how and when we share information with third parties, the types of personal information we share for business purposes, and details about the information we have sold, if any.

Editing and Deletion

You may review, modify, and delete your personal information. Upon receipt of your request to exercise your rights to access and delete your personal information, we will verify your identity to protect your security and personal information. After submitting a request, please monitor your email for verification instructions. Note that even if we honor your request to delete your information, we may retain certain information as required or permitted by law.

Do Not Sell My Personal Information

Some of our brands may share your personal information with advertising partners so that they can show advertisements on our properties, and these advertisements may be targeted to your interests, which may constitute a “sale” under California law. Where a brand does this, it will give you the option to opt out of disclosures for these purposes by following the “Do Not Sell My Personal Info” link on the homepage or download page of the relevant website, mobile app, or other service.

Exercising Your Rights

To exercise your rights under the CCPA, please contact us at info@blossominnovations.com or write to us at:

Blossom Innovations
275 Second Avenue
Floor 3
Waltham, MA 02451 USA
Attn: Administrator (Re: Privacy Rights)

EU Data Subject Rights. Where we process your personal data, you have a number of rights over how the data is processed and can exercise these rights at any point in time by contacting us at info@blossominnovations.com or write to us at:

Blossom Innovations
275 Second Avenue
Floor 3
Waltham, MA 02451 USA
Attn: Administrator (Re: Privacy Rights)

For additional information about the privacy rights and choices provided by Blossom affiliates and subsidiaries not listed above, please review our affiliates’ and subsidiaries’ own privacy notices or policies.

LINKS TO AFFILIATES, SUBSIDIARIES, AND THIRD-PARTY SITES, APPS, AND SERVICES

For your convenience and information, the Site may provide links to Blossom affiliates’ and subsidiaries’ sites, including their careers sites, apps and services, as well as those of third parties that may be operated by companies not affiliated with Blossom.

As described in the “Your Rights and Choices” section, our affiliates and subsidiaries have their own privacy notices or policies, which we strongly suggest you review before accessing or using them.

Third-party sites may carry advertisements or offer content, functionality, newsletters or applications developed and maintained by those unaffiliated third-party companies. We are not responsible for the privacy practices of any non-Blossom sites, apps or services.

CHANGES TO OUR PRIVACY POLICY

We reserve the right to amend this Policy at any time to reflect changes in the law, our data collection and use practices, the features of our Site, or advances in technology. We will make the revised Policy accessible through the Site, so you should review the Policy periodically. If we make a material change to the Policy, we will comply with applicable legal requirements regarding providing you with notice and/or consent.